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Getty Images, LIFE Team for New Photo Site

Sports collectors using image files for photo-matching game-used equipment and jerseys will soon have a new resource.

Time Inc. and Getty Images will jointly launch LIFE.com, the companies announced at the Interactive Advertising Bureau’s MIXX Conference in New York City. LIFE.com will be jointly owned and operated by Time Inc. and Getty Images, and will provide access to the most comprehensive iconic and professional photography collections available anywhere online.

“LIFE.com brings together the two most-recognized brands in photography, making the defining images of our times even more accessible to people everywhere,” said Jonathan Klein, co-founder and CEO of Getty Images. “We are thrilled to partner with Time Inc. on the launch of this exciting new venture.”

LIFE.com will offer access to thousands of new photographs from Getty Images’ award-winning photographers, including today’s news, entertainment, sports, celebrities, travel, animals and many others. Consumers will also have access to millions of images from the archives of LIFE magazine, many of which have never been seen by the public. The collection contains the historic photos that LIFE published through the decades, in addition to many never-before-seen pictures of Hollywood stars, sports heroes, important people and events from the ‘30’s though the ‘90’s. Getty Images will be providing the majority of images at launch from its comprehensive archival and current collections. More than 3,000 new images will be uploaded daily from Getty Images.

“Image search is the fastest-growing type of online search, and LIFE.com will satisfy the public’s desire for quality and relevant imagery through a visually pleasing and easy-to-browse website,” says Blau. “Only three percent of the LIFE archive has been seen by the public,” says LIFE.com editor Bill Shapiro. “This site will put everything on display. You’ll be able to look at the biggest events of yesterday and the stories making news today with just a couple of clicks.”

The new site, which was designed with Getty Images’ search technology, will be easy-to-use and navigate according to a company news release. When the site launches in early 2009, consumers will be able to interact intimately with imagery, including printing select photos, sharing photos, creating collections of photos around special interests and purchasing photo albums of user-made collections. Through the site, consumers can view the photos by searching for recently added photos or viewing photos by topic. Searching for and viewing images on the site will be free.

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