Topps has named Detroit Lions running back Jahvid Best, as the “Topps Rookie of the Week” after the former California Golden Bear scored two touchdowns in his pro debut.
It's the first selection in season-long promotion in which collectors can walk into participating Home Team Advantage hobby shops and receive “Rookie of the Week” redemption cards when purchasing a pack of 2010 Topps Football products.
Topps will name a “Rookie of the Week” every Tuesday while holders of redemption cards for that particular week can log onto http://www.topps.com/redemptions and receive their free exclusive card.
Rookie redemption codes are week- specific and cannot be unlocked until noon ET on the Tuesday following that week's action; i.e. a Week 5 redemption card cannot be unlocked until 10/12/10 at noon Eastern time.
All redemption codes must be entered onto www.topps.com/redemptions no later than 2/28/11.