Panini America 2012 Father's Day Promotion
Panini America spent the weekend earning some brownie points with sports card shops and collectors who live close enough to go to one. The company's 2012 Father's Day promotion gave collectors a free pack of cards with purchases at their local shop.
Storified by Sports Collector · Mon, Jun 18 2012 00:32:12
One San Antonio shop owner said customers drove from as far as 145 miles away just to take advantage of the promotion. Other shops ran out of packs. A 25-pack lot sold on eBay for $300.
We've got a sampling of some of the Tweets and posts from shops where a few big hits were pulled. The biggest, apparently, were the Andrew Luck autographs (more on that later).