Have a jersey or six that you’re thinking of framing? You might want to make sure it’s done right before sending it off to your local arts & crafts shop.
Kelly Johns, chief executive officer of Riverside, California based-ALLAuthentic.com, says customers often are confused about what they want in a jersey frame and should be aware that not all dealers have equivalent knowledge or experience in this important area.
“There are four things consumers need to look at,” says Johns. “Most framers do not specialize in framing jerseys.”
The first thing Johns recommends is to determine if a prospective framer has any experience in framing jerseys. When customers desire to frame high-end, autographed jerseys, the last thing they want is to put it in a shabby frame.
Consumers should ask to see pictures of framed jerseys, Johns advises. Most commercial frame shops are inexperienced at handling and positioning jerseys in a frame.
“Not only are commercial frame shops very expensive, but 90 percent of the work they do revolves around pictures, posters, paintings and art,” Johns says.
Johns advises customers to find a company that specializes in framing jerseys.
He further tells customers to look at the molding — what most people refer to as the “frame.” Make sure it is not made of grainy, thin material. Strong molding that frames the jersey solidly should be selected.
“Most framers skimp on the molding in an effort to save money,” Johns says.
Consumers also should insist on high-grade acrylic instead of cheap glass, Johns says.
“Most framers use glass to cut costs,” he points out. “But glass is very heavy and breaks easily.”
The most important thing is to verify that your framer knows how to properly pin and secure your jersey to the mat board. This is where most framers fall short. They use inferior methods of pinning like sewing the jersey directly to the mat board (this damages your jersey). Other framers do a sloppy job of pinning which results in a substandard product.
The way a jersey is presented and pinned in the frame makes all the difference.
Johns says the company recently has taken a more active role in creating pieces that are of exceptionally high quality.
“The edge we have is that we have been to so many public events and have watched hundreds of reactions to framed memorabilia from consumers. Through that experience we have been able to hone in on what the sports memorabilia collector wants and translate that to a work-of-art called a jersey frame,” Johns says.