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Storified by Sports Collector · Thu, Jul 12 2012 20:14:19
For an 'introductory price' of $50, you can pick out an online photo and send an email to players like David Price, Dustin Pedroia and David Ortiz. They'll use an app that allows them to 'e-sign' the picture and add a message based on your note, then record a 30-second greeting for you as well. You can also order a framed version for an additional sum.
It's more of a player-to-fan interaction for those who want a personal connection but don't have the desire or means to fight other traditional autograph seekers.
Former big leaguer Gabe Kapler is among those involved.
The internet was buzzing with talk about the launch of the site and what it might mean--if anything--about the future of autograph collecting. Players know they likely won't be re-sold but will they also shy away from signing tangible items in person? They say no.
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