Dreams, Inc., parent company of Mounted Memories, Pro Sports Memorabilia and FansEdge.com, has partnered with NBC Sports, to manage NBCSports.com's online store, Shop.NBCSports.com. The announcement was made by Rick Cordella, General Manager, NBC Sports Digital and Kevin Bates, Dreams Retail President and FansEdge Founder.
"We are thrilled that our proven e-commerce platform has been embraced by a television network powerhouse such as NBC Sports as a way to offer sports fans quality products through their web site," said Bates. "
Dreams, Inc. and its subsidiaries distribute a wide variety of sports-related products including autographed memorabilia. Dreams operates brick-and-mortar shops but the vast majority of the Florida-based company's sales are online. The new deal with NBC gives the company a big boost in visibility and more than likely, market share.
"NBCSports.com's strong sports audience and Dream's superior sports e-commerce platform are a perfect match to deliver both licensed and branded products to the Internet sports marketplace," said Cordella.
The deal marks Dreams Inc.'s first partnership with a television network. This venture follows on the success of other top-tier clients including the NCAA Football, the Philadelphia Eagles, AOL, USA Today and Sporting News.