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Deal Made for Super Bowl XLIV Turf

A little piece of the Super Bowl could sit on your mantel or be growing in your yard by next spring.

The NFL has entered into an agreement with Stadium Associates to sell pieces of the turf from the Super Bowl in Miami.

Director of Licensing Richard Seidlitz told Sports Business Journal that the deal is a first for the league.

New Jersey-based Stadium Associates is the same company that forged a similar deal with the Rose Bowl for pieces of game-used turf from the BCS Championship game on January 7.

According to SBJ, Stadium Associates will cut the Super Bowl field into 75,000 small pieces from the two end zones and up to 50,000 pieces of the NFL shield at midfield. Each 3-inch square, freeze-dried, preserved and encased, will sell for $99.99, or $249 for a set of all three.

The NFL and the company will also work to identify certain spaces on the field that saw key plays in the game and offer those as "special moments" pieces selling for $134.99.

Those who see the field as something they’d rather plant in their own front yard can purchase Super Bowl sod in one and two-square-foot pieces that can be ordered and shipped in the spring for transplanting.

$1 from each purchase of sod will go toward Haitian earthquake victims.

According to Stadium Associates, University of Alabama football fans placed 1,000 orders for game-used sod since the Crimson Tide’s win over Texas for a total take of over $100,000.

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