Cops Converge on Upper Deck Headquarters

…and drive off after staffers loaded their cars with packs of cards.

If you didn’t know the drill, you might have thought there was a riot inside Upper Deck’s Carlsbad, CA headquarters on Tuesday. Or maybe someone had broken into the memorabilia storage room.

It turns out local law enforcement groups were just making a show out of their annual visit to the company. Upper Deck has once again partnered with several agencies to provide specially wrapped sports card packs to officers on patrol during the fast-approaching Halloween weekend.

southern California law enforcement at Upper Deck for the Trick or Trade card pickup

Upper Deck donated more than 50,000 packs of specially wrapped sports cards – combining baseball, basketball, football and hockey – to several law enforcement agencies from across San Diego County to hand out to children in the communities they protect. Officers are supposed to distribute the sports card packs to children, providing an opportunity for the officers to forge positive relationships with various youngsters in their communities.

Upper Deck says this year’s turnout from law enforcement agencies was one of the best on record. More than 40 squad cars – representing the California Highway Patrol, San Diego Police Department, the San Diego County Sheriff’s Department and local police departments from Carlsbad, Chula Vista, Coronado, La Mesa, National City, Oceanside, Santee and Vista – converged on Upper Deck headquarters at 10 a.m.–sirens blaring and lights flashing– to pick up their Trick-or-Trade boxes of sports cards.

“This year’s event was well attended by local law enforcement agencies at every level,” said Terry Melia, Upper Deck’s Public Relations manager. “One of the best moments of the day occurred when the California Highway Patrol made its entrance with eight cars in succession, each one with its lights flashing and sirens blaring. It really made quite an impression.”

Not to be outdone, the San Diego Police Department showed up with nine police cruisers and one police van in tow. Said San Diego Police Officer George Cesena, who works with the department’s Juvenile Services Team: “This is a great community program that Upper Deck offers each year. We’re just happy to be a part of it.”