It's a quandry--cater to adults who have money or kids who represent the future?
It was once strictly a kids hobby. Those days are long gone, but modern era sports card marketing has become a bit ironic.
To keep their businesses in the black, card companies and hobby shops are going back to the folks for whom trading cards were originally meant. Still, it seems, a good chunk of the money being dropped these days still comes from adult collectors.
The Erie (PA) Times-News visited a local sports card shop to guage interest.