CMG, the Indianapolis-based marketing powerhouse, has entered into a licensing partnership with the National Baseball Hall of Fame and Museum and a number of Baseball Hall of Famers.
CMG will pursue opportunities to license the Baseball Hall of Fame and Museum Marks and the participating member marks in the Hall of Fame Member Licensing Program. Over three dozen Hall of Famers and estates are part of the deal including Johnny Bench, Yogi Berra, Bob Feller, Reggie Jackson, Al Kaline, Harmon Killebrew, Brooks Robinson, Nolan Ryan and over three dozen living and deceased players.
“Our new partnership will allow us to promote and celebrate the Baseball Hall of Fame along side the many Hall of Famer’s CMG currently represents including Babe Ruth, Jackie Robinson and Lou Gehrig,” said CMG’s Mark Roesler.
“The National Baseball Hall of Fame and Museum is delighted to join efforts with CMG, a proven leader in licensing, particularly in the sports arena, to maximize our institutional exposure and the brands of those Hall of Famers who are participating in this program,” said Jeff Idelson, president of the Hall of Fame. “The support generated through our relationship with CMG will allow the National Baseball Hall of Fame and Museum to further invest in educational and outreach programs to connect baseball fans to the game’s history, while extending the reach of our mission.”