Gets Venture Capital Influx

On-line baseball card price guide The on-line pricing guide that debuted at the National Sports Collectors Convention says it will improve it’s current tools, develop enhanced sports card catalog. has announced that it has accepted $100,000 in venture capital from private investors.

The site collects actual transaction history from auction houses, marketplaces, vendors and independent sellers for baseball cards from the 19th century to the modern era. The site relies on a data license provided by Advanced Economic Research Systems, the company responsible for all of’s data licensing.

Card Pricer’s software allows collectors to research card information, to view images of cards, and to organize their own collections a way not previously possible.

“In the two-months since we went live, thousands of collectors and vendors have signed up," said President Ted Golden. "I think it really shows just how much of a need there is for this type of product. The internet allows us to deliver content as close to real-time as is possible. We use actual sales information, not conjecture and speculation to come up with our pricing information.”

The new capital will provide Card Pricer with the opportunity to improve upon its tools and enable the completion of new software packages currently in the development stage.

"This is not a race to release tools quicker than our competitors," according to Golden. "It is about developing these tools correctly and then handing them over to the end-user at the appropriate time."

“This influx of money will allow us to improve upon our existing technology and to continue to give collectors access to the most extensive baseball card catalog on the net.,” explained the President of the Atlanta-based start-up. “We have some incredible tools on the way. In the next few months we will release a major upgrade to our collection tracking software and we expect to add catalogs and comprehensive price guides for basketball cards, football, hockey, boxing and more."

In addition to developing its technology, Card Pricer intends to use a portion of the funds to achieve future expectations and goals. The company is developing a completely interactive baseball card catalog with the capability of being ported over into other markets. The goal is to create a modernized, industry-wide standard while preserving the existing methodology.

“The American Card Catalog is the standard in the baseball world, but it needs some improvement,” says Golden. “If we classified the T206 as set ATC0587, people would have no idea what we were talking about. That would be a great disservice. Card Pricer wants to create a consistent catalog for all those involved in the collectibles industry – from vendors to authenticators to the actual marketplaces.”