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Card Companies Talk About Balance of Tech, Traditional

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Despite the naysayers, sports cards remain big business, although the business model may be shifting a bit.

Topps UD

Writing for Media Post, Barry Janoff spoke with executives for Upper Deck and Topps about their current initiatives.

In a story that appeared on the website NY Sports Journalism, Janoff also spoke with Zvee Geffen, Brand Manager at Topps for MLB, MLS and EPL, about balancing the desires of the traditional fans that helped build the company by opening millions of packs over the last five decades, with a generation that prefers its entertainment in digital form.

“They are unique, two different worlds. One is for the experience, one for the investment, to a degree. Again, we have to find a solution that would appeal to both,” Geffen said.

Read the rest of the Q&A here.

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