It's not just your everyday quarter that gets tossed in the air on Super Bowl Sunday. In today's NFL, this one is specially designed. Collectors eat them up too...to the tune of 10,000 every year.
Some vintage sports card nuts may scoff, but those commemorative coins you see advertised around Super Bowl time have a big following.
Highland Mint in Florida has been producing them for years now--one for the official coin toss before the game, a few more to give to some VIPs and another batch that gets marketed to fans and collectors. At $70 a pop, they're not cheap.
The minting starts well before game day. FloridaToday.com reports they make two versions of a Super Bowl champions coin. The one minted for the winning team goes to market.
The one made for the team that winds up losing? Well, let's just say you won't be seeing those.