Bread Cards Bring Big Bread at Auction

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They don’t get the love of some of the more famous cards of the era, but a group of almost century-old Brunners Bread Hall of Famers made a statement at auction.

A 1911-1914 Brunners Bread Ty Cobb graded SGC 60 became the latest $100,000 baseball card early Friday morning.

The card, part of a group of Brunners cards offered by Goodwin & Co., drew 29 bids and easily set a record when it closed for $109,103 including the buyer’s premium of 17.5%.

The auction was one of five being conducted by the vintage sports card specialist this year.

Other Brunners (D304) cards sold included a Cy Young, graded SGC 80, which brought $80,054, a Mathewson (SGC 60; $45,124), and a Wagner (SGC 50; 44,111).

Another Cobb card drawing attention in the catalog sale was a 1910 Clement Brothers (D380), graded SGC 30. It sold for $21,047.

There were 19th century cards in the auction as well. An 1887 Kalamazoo Bats Baltimore Baseball Club (SGC 50), brought $20,806.

Highlighting the post-war offerings were a 1952 Topps Mickey Mantle graded SGC 80, which sold for $25,819 and a 1958 Topps Ted Williams #1 (PSA 9), bought for $23,573.

A completely graded 1954 Topps set, primarily PSA 7, sold for $17,417.

Other highlights included:

  • 1955 Topps Sandy Koufax rookie GAI 9.5 ($16,213)
  • 1934 Goudey #37 Lou Gehrig PSA 8 ($15,630)
  • 1915 Cracker Jack Christy Mathewson PSA 8 ($14,208)
  • 1954 Topps Ernie Banks rookie card PSA 9 ($11,741)
  • 1966 Philadelphia Gum Dick Butkus rookie PSA 9 ($11,166)
  • 1948 Leaf Johnny Lujack rookie PSA 9 ($10,701)
  • 1969-70 Topps Lew Alcindor rookie PSA 9 ($7,383)

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