Boom! Topps hooks up with Madden

The Topps company is trying to woo collectors through an alliance with Madden NFL video games.

Ya see, ya take this company here…and that company there..and what you have is a partnership, Al.

The Topps Company and Electronic Arts, the producers of hit sports video games such as the popular MADDEN NFL franchise, have announced a marketing alliance to increase the overall awareness of trading card collecting among video game users.

The marriage begins with the 2006 season.