The Topps company is trying to woo collectors through an alliance with Madden NFL video games.
Ya see, ya take this company here...and that company there..and what you have is a partnership, Al.
The Topps Company and Electronic Arts, the producers of hit sports video games such as the popular MADDEN NFL franchise, have announced a marketing alliance to increase the overall awareness of trading card collecting among video game users.
The marriage begins with the 2006 season.
