Autograph Sessions Nerve-Wracking for Promoters

It sounds like a sweet deal, but making a deal with players for paid autograph signings is an expensive, non-guaranteed deal.

You don’t have to be a Hall of Famer to command five figures to spend a couple of hours signing autographs.

Promoters who bank on the popularity of the players–and the free spending ways of fans–have a heavy investment when they promote an event. For one New Hampshire dealer, this weekend’s visit by some Red Sox players was typically nerve-wracking.

"Everyone thinks we’re making a ton of money, and that’s not the case," says New England Sports Picture’s Jeff Sherman.