Ali Signs Deal With Authentication Company

A California-based company will provide digital and optical authentication technologies to help Identify and track products.

JDSU has been awarded a contract to serve as the supplier of authentication solutions to Muhammad Ali Enterprises LLC (MAE) for merchandise. The contract involves the supply of various authentication solutions including holographic authentication devices developed specifically for the Ali company.

The solutions that JDSU has developed for MAE utilize digital and optical authentication technologies that allow for easy identification of authorized products, limit product overruns, reduce unauthorized distribution, and ensure correct royalty payments.

MAE’s licensing program encompasses all product categories that include apparel, publishing, collectibles and sporting goods, as well as signed memorabilia.

"JDSU is honored to launch our licensing business with MAE," said Adam Scheer, Authentication Solutions marketing director for the Advanced Optical Technologies business segment of JDSU. "Muhammad Ali is recognized as a champion all over the world and JDSU is committed to providing a customized authentication program that protects his legacy."

"We surveyed a range of authentication providers and were impressed with the breadth of JDSU’s technologies, its pipeline of innovation and its ability to deliver customized solutions that communicate authenticity while enhancing the Ali brand," said Kelly Hill, director of Licensing for MAE.

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