Panini’s Father’s Day promotion will be back in 2013. Much like the popular Black Friday concept, the hobby shop will be the focus of a special pack giveaway with unique, limited cards given away to anyone who stops in. Tucked inside some of them will be autographs, relics and other suprises.
This year, Panini will crank out a 44-card base set with 22 rookie cards devoted to all four major sports and limited to 499. A bigger deal, though, might be the blast from the past they’re promising with brand names from the days when the card maker was known as Donruss.
Panini will use 1990s-era designs of Leaf Studio, the two-sided Team Pinnacle, Museum Collection and the ongoing Elite series try and snare the kids of that era, many of whom are fathers today. During the early 1990’s, there were hobby shops virtually everywhere and fathers and sons spent a lot of time in them. Now, Panini will have to expand the program online since there are large sections of states that simply don’t have a sports card shop within a reasonable driving distance.
Cards from the 2012 Panini Father’s Day promotion continue to sell fairly well in the secondary market with two unautographed Andrew Luck Cracked Ice cards selling for more than $150 in the last 10 days.
The 2013 Panini Father’s Day will take place the weekend of June 16 with more details to come. You can grab a glimpse at some of the cards that will be inside those packs in the gallery below.