by Rich Klein
Producing football cards is a very different process for Topps than what they do with baseball. At this point in time, there is a limit on the number of products MLB and the MLBPA will let them produce. In addition, at this time, many of the products for Topps are now regulars which leads them to have only a couple of openings each year to either tinker with existing brands or create new ones. Football, on the other hand, has a much larger limit plus there is competition from Panini as a card manufacturer. With that in mind, Topps is always looking for new products for their football line. After debuting last year, 2012 Topps Inception football hit store shelves earlier this month.
This one-pack "box" is issued as a stand-alone product and consists of seven cards. My local card store has reported slow but decent sales at $99.95 per box while leading on-line retailers currently Inception at $85-90.
The cards themselves are kind of interesting with the player's photo shown against a white background with the solid color borders. That does make for a very striking appearance but chipping has been an issue with Inception. The backs have biographical information, an informational blurb and season/career statistics.
The NFL rookie class is loaded and some of the big guns like Andrew Luck and Robert Griffin III have signed rookie cards that have sold for big money.
Not every box can yield one of those, however. It won’t take long to break one if you buy one and here’s what our box yielded.
Blue Parallel (#d to 252): Jordy Nelson
Autograph Rookie Card: Nick Toon
Rookie Relic Patch #d to 210: A. J. Jenkins
Jumbo Relic Patch Autograph Gold (#d to 75) Brian Quick
As we often write, whenever the key "hits" in any products are either "rookies" or "prospects" the final decision on any product is not made for a couple of years until we see how these players develop. At this point, while we did not get any of the early "key" 2012 rookies in this product, the future will tell us exactly how we did with our hits. We’re hoping it’s a breakout year for Titus Young and that Toon, the son of former Jet Al Toon, can enjoy a career as long as his daddy’s.
Rich Klein can be reached at [email protected]