In years past, Panini would have already launched its first football card product of the upcoming season. 2012 Panini Prestige Football gets a design face lift, a slightly later release and perhaps, most importantly, it’s hitting the streets late enough to be the first NFL licensed product to show this spring’s draftees in their new uniforms (although there may be some graphic design magic involved). Boxes are scheduled to arrive in stores next Wednesday. If sales of Bowman Signatures are any indication, collectors are anxious to open football products.
Eight cards are in each pack of Prestige with 24 packs per box and 12 boxes per case. SRP for a hobby pack is $4. They will also be available in retail boxes at Target and Walmart at the usual $19.99 box price for 8 packs.
Of course, any new football card product is going to generate interest based on the star potential of this year’s rookie class, but Prestige will easily be the most colorful card product produced featuring the likes of Andrew Luck, Robert Griffin III, Trent Richardson and the rest of the youngsters. Panini is promising a lot of on-card rookie autographs (although the Luck card image shown by the company on Thursday has a sticker auto) and a new Holokote insert variation. The standard rookie card checklist will include 100 players.
Prestige, which dates back to the late 1990s, will also have rookie card variations to keep collectors guessing in the first few days of release.
As for players who changed teams in the off-season, most are shown in their old uniforms with new team logos.
4 Memorabilia/Autograph cards (at least two autographs), 24 Rookies,
1 Alternate Rookie, 3 Extra Points Gold, 2 Rookie Extra Points Blue, 2 NFL Draft Tickets,
3 Prestigious Picks – Gold, 2 Draft City Destination, 2 NFL Passport, and 6 others
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