The first series is still about a month away from release, but we're already getting a glimpse of what's in store for 2011 Topps Series Two baseball
The base set will mirror the first series with the typical 330-card checklist. Topps is leaning heavily on its 60th anniversary "diamond" celebration throughout its products this year.
In series two, Topps will offer a chance to win a diamond ring, made to look much like a World Series ring, and other prizes.
One in every six packs will contain a game card with a code that can be revealed online at diamondtopps.com. Along with the diamond rings, collectors can win vintage Topps packs, diamond embedded cards and buybacks of original Topps cards.
Topps will offer new inserts including "Before There Was Topps", a 10-card series on baeball history, Diamond Stars featuring 25 of the game's greatest players, dual relic cards numbered to 50, 60th anniversary sketch cards featuring renditions of classic Topps cards through the years, and glove leather cards (one per hobby case and jumbo box with 1-of-1 nickname versions).
25 of the 330 cards in the base set will have variation cards of former star players once again, but this time, the SPs will have 1-of-1 parallels including 'Canary Diamond Anniversary' and 'Platinum Diamond Anniversary'.
The Kimball Champions set will continue with a 50-card installment of the current and retired players portrayed on cards made to look like the 19th century cards bearing the same name.
The company is promising a $2 million public relations, TV, print, in stadium and online marketing campaign for its 60th anniversary diamond giveaway that will be prominently featured in 2011 Topps Series Two.