There’s no Stephen Strasburg to help drive product this year, but 2011 Topps Chrome is banking on a pair of autographed rookie cards per box to drive sales when the latest edition hits shelves later this summer.
2010 was a tough year for Chrome, with the coated cards turning up warped inside packs and numerous cases of damaged cards from the printing process. A strong rookie class salvaged respect with Strasburg, Mike Stanton, Starlin Castro and a few others driving interest.
In 2011, Chrome will again offer a 220-card base set, with the two autographed rookie cards and an array of parallels adding value.
New and hobby exclusive will be 1-1 Canary Diamond parallels, black border refractors numbered to 100, 60th anniversary autographs and a series of vintage Chrome inserts featuring Chrome’s 1996 design.
The Heritage Chrome parallels will be continued in Chrome, with numbers starting at 101.
Each box will again have 24 packs at a dealer cost of around $50.
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