The sports card and memorabilia show has returned to the NFL's Super Bowl Experience .
The show and other activities will take place at the Dallas Convention Center, beginning January 27.
Described by the league as an "interactive theme park", the NFL Experience is conducted in the days leading up to Super Bowl XLV. The event offers participatory games, displays, entertainment attractions, kids' football clinics, free autograph sessions and what the league is calling the largest football memorabilia show ever. Panini America and Topps are co-sponsors.
More than 50 current and former NFL players are scheduled to sign free autographs with the league promising at least 10,000 signatures to fans and collectors who attend. The list of signers hasn't been released, but a special hotline (1-888-635-2273) promises to begin revealing those names January 24.
In addition, fans can take a gander at a display of all 44 Super Bowl rings produced for winning teams.
Dates and general public hours for the 2011 Super Bowl Experience:
- Thursday, Jan. 27 5 pm-10 pm
- Friday, Jan. 28 3 pm-10 pm
- Saturday, Jan. 29 10 am-10 pm
- Sunday, Jan. 30 11 am-8 pm
- Closed Monday and Tuesday
- Wednesday, Feb. 2 3 pm-10 pm
- Thursday, Feb. 3 3 pm-9 pm
- Friday, Feb. 4 3 pm - 10 pm
- Saturday, Feb. 5 10 am- 10 pm
- Sunday, Feb. 6 10 am- 4 pm
NFL Charities donates a $1 million Super Bowl Legacy Grant to benefit youth in the local community from proceeds from ticket sales to NFL Experience each year. These funds are used to establish enrichment centers for under-served youth in diverse communities. In 2011, the North Texas Youth Education Town will open its doors in Arlington as a result of proceeds generated by NFL Experience at Super Bowl XLV.
The NFL Experience ticket includes all games and attractions. $25 for adults and $20 for children under 12, tickets are available by calling (866) TIX-4NFL (849-4635) or visiting Ticketmaster.com.
If you'd rather not wait in line, you can visit PSM Sale Center - and shop all discounted sports collectibles and autographed items available at one of the largest autograph dealers, Pro Sports Memorabilia.