Sellers who put 2011 Bowman Sterling Football on eBay in the final days of 2011 did well. Or, if their profit margin wasn't as great as they'd hoped, they did sell their merchandise.
From Dec. 18 through December 30, there were over 6,990 listings for the newly released product on eBay. 5,197 of those lots sold, an impressive sell-through rate of 74%. The average price for each lot, which includes boxes and singles, was $16.
Sterling has long been a staple of the Topps line and collectors were drawn by the solid percentage of autograph and relic cards 
in each six-pack hobby box. Four autographs including two autograph relics and a total of 12 relic cards were packed in each box. Those boxes were bringing $200-250 on eBay in late December.
On December 19, a four box case of 2011 Bowman Sterling Football sold for $932. The three highest priced single cards sold on eBay during the time frame all featured Carolina Panthers rookie quarterback Cam Newton. A 1-1 printing plate, signed by Newton, brought $660 on December 21; a three-color patch card, numbered to 15 and signed, drew 41 bids before selling for $550 while another limited edition signed Newton rookie brought $500.
From December 2 to December 30, there were over 8,000 listings for Bowman Sterling Football. Over 74% sold.
 |
 2011 BOWMAN STERLING VINCENT BROWN ROOKIE JERSEY AUTOGRAPH D 44 99 CHARGERS $14.99 Time Remaining: 1h Buy It Now for only: $14.99 |
 Jimmy Smith 2011 Bowman Sterling Blue Refractor d 99 Baltimore Ravens $1.35 Time Remaining: 2h 11m Buy It Now for only: $1.35 |
 2011 bowman sterling auto JABBAR GAFFNEY AUTO d 99 BSA JG $3.00 Time Remaining: 2h 29m |
 2011 Ryan Williams 299 Bowman Sterling Jersey Relic RC Rookie Cardinals $2.50 Time Remaining: 2h 55m Buy It Now for only: $2.50 |
 TITUS YOUNG 2011 BOWMAN STERLING RC JERSEY 2 COUNT LOT BSR TY $7.00 Time Remaining: 3h 13m Buy It Now for only: $7.00 |
 2011 Dion Lewis Bowman Sterling Relic Jersey Eagles RC Rookie $2.00 Time Remaining: 3h 23m Buy It Now for only: $2.00 |
 2011 Bowman Sterling Jamie Harper Auto RC $4.00 Time Remaining: 3h 36m Buy It Now for only: $4.00 |
 2011 Bowman Sterling Dion Lewis Auto RC $4.00 Time Remaining: 3h 57m Buy It Now for only: $4.00 |
 Kendall Hunter 49ers 2011 Bowman Sterling Rookie Auto $15.00 Time Remaining: 4h 23m Buy It Now for only: $15.00 |
