Upper Deck Launches 2010-11 SP Authentic Hockey

With the Stanley Cup playoffs advancing toward the conference final round, Upper Deck has released its 2010-11 SP Authentic Hockey card product. A newly expanded 150-card base set with  subsets and inserts including “Future Watch” autographed rookie cards numbered to 999 are among the highlights.

“Every year, when you’re looking for the best autographed rookie cards n the marketplace, you look to SP Authentic Hockey,” boasted Josh Zusman, Upper Deck’s Hockey brand manager. “This year’s lineup is top-notch with names like Taylor Hall, Jordan Eberle, Tyler Seguin, P.K. Subban, Brayden Schenn and Jeff Skinner so there’s no doubt that there will be some serious pack-cracking inside every box.”

Autographed cards from NHL legends like Wayne Gretzky, Bobby Orr and Gordie Howe are only available through Upper Deck and each has signed cards appearing inside both the “Immortal Inks” and “Sign of the Times” inserts.

“Sign of the Times” includes signature cards from current superstars including Sidney Crosby, Carey Price, Jarome Iginla, Dany Heatley, Evander Kane, Joe Thornton and Marian Hossa as well.  The Sign of the Times lineup then parlays to “Duals” sporting combos like Martin Brodeur/Henrik Lundqvist, Matt Duchene/Brandon Yip and Mario Lemieux/Evgeni Malkin.

The “Prestigious Pairings” autographed card lineup, with each combo numbered to 50, features duos such as Bobby Hull/Stan Mikita (Blackhawks), Bobby Clarke/Mike Richards (Flyers), Mark Messier/Wayne Gretzky (Oilers), Patrick Roy/Ray Bourque (Avalanche) and Bobby Orr/Phil Esposito (Bruins).

The autographed “Future Watch Patch” cards (numbered to 100) come complete with an actual patch from the featured rookie’s jersey. Similarly, regular card limited autographed patch parallel cards – Level 1, numbered to 100 and Level 2, numbered to 25 – include Ray Bourque, Guy Lafleur, Luc Robitaille and Mark Messier.

Upper Deck’s 2010-11 SP Authentic Hockey packs contain five cards per 24 pack box.  A check here shows boxes generally selling in the $100-125 range.